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Words and Their Stories: In the Red

上传时间:2011-01-02 18:04   录音时长:0分0秒

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资料原文 |

Now, WORDS AND THEIR STORIES,
a VOA Special English program
about American expressions.
I'm Rich Kleinfeldt
with some financial words
and expressions used
in business and the stock market.
Our first expression
is "in the red."
It is another way of saying
that a business is losing money.
In the past, numbers
in the financial records
of a company were written
in red ink to show a loss.
A business magazine recently
published a report about
a television company.
The report said the company
was still in the red,
but was able to cut its loss
from the year before.
A profit by a business
is written in black numbers.
So a company that is
"in the black" is making money.
An international news service
reported that a private
health insurer in Australia
announced it was "back
in the black with its first
profit in three years."
Another financial expression
is "run on the bank."
That is what happens
when many people try to
withdraw all their money
from a bank.
A "run on the bank" usually
happens when people believe
there is danger a bank
may fail or close.
Newspaper reports about
a banking crisis in Russia
used that expression.
They said the government acted
because of fears that the crisis
would cause a run on the banks.
"When a run on the banks
was starting, there was
not much they could do,"
said a banking expert.
"Day trading"
is a new expression
about exsystem
that lets investors trade
directly on an electronic
market system.
The system is known as NASDAQ,
short for The National Association
of Securities Dealers
Automated Quotation.
It was the first completely
computerized stock market.
It sells stocks of companies
not listed on any stock exchange.
Many high technology companies
are listed on it.
Day trading companies provide
a desk and a computer system
to an investor who wants to trade.
Individuals must provide
fifty thousand dollars or more
to the trading company
to pay for the stocks they buy.
Thousands of other investors
do day trading from computers
in their homes.
A day trader watches
stock prices carefully.
When he sees a stock rise
in price, he uses the computer
to buy shares of the stock.
If the stock continues
to rise in price
in the next few minutes,
the day trader sells
the shares quickly
to make a small profit.
Then he looks for
another stock to buy.
If a stock goes down
instead of up, he sells it
and accepts the loss.
The idea is to make a small profit
many times during the day.
Day traders may buy
and sell stocks hundreds
of times each day.
Many day traders lose
all their money in a week or so.
Only about thirty percent
succeed in earning enough
from their efforts
to continue day trading.
(MUSIC)
This VOA Special English program,
WORDS AND THEIR STORIES,
was written by Frank Beardsley.
This is Rich Kleinfeldt.



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